Tag Archives: Branding

The Comprehensive Guide to Brand Development and Protection

Posted on September 6, 2023

The Comprehensive Guide to Brand Development and Protection  What is a Brand? In the world of business, a “brand” is far more than just a name or a logo. It’s a complex identity that encompasses a company’s personality, values, and … →

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4 Things to Consider When Developing a New Product

Posted on February 26, 2018

Answer These 4 Questions Before Moving Forward With Your Invention Does your product or invention solve a problem for which people are willing to pay? Before you take any further steps to develop your product or invention, you need to … →

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Legal Tools to Increase the Value of Your Business and Protect Your Competitive Edge

Posted on May 1, 2017

Trademarks will protect your brand, and thus your customer recognition and goodwill. If you are successful in business, it is inevitable that someone is going to copy you. In business, imitation is NOT the sincerest or highest form of flattery; … →

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A Descriptive Mark? Cornering the Market or Just Bad Branding?

Posted on May 26, 2016

If you own a business, you probably understand how important branding is for the success of your company. Although branding was originally a way to tell one person’s cattle from another, nowadays, a “brand” refers to the identity, or the … →

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