{"id":10879,"date":"2022-09-27T14:12:38","date_gmt":"2022-09-27T18:12:38","guid":{"rendered":"https:\/\/archive-lynchlaw.pfgsandbox.com\/?p=10879"},"modified":"2023-05-26T15:48:57","modified_gmt":"2023-05-26T19:48:57","slug":"photographers-rights-or-transformative-art","status":"publish","type":"post","link":"https:\/\/archive-lynchlaw.pfgsandbox.com\/?p=10879","title":{"rendered":"Photographers&#8217; Rights or Transformative Art?"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-10880\" src=\"https:\/\/archive-lynchlaw.pfgsandbox.com\/wp-content\/uploads\/2022\/09\/iStock-1198147701web.jpg\" alt=\"Mural of Andy Warhol's Marilyn Monroe in Michigan Avenue\" width=\"1700\" height=\"1133\" srcset=\"https:\/\/archive-lynchlaw.pfgsandbox.com\/wp-content\/uploads\/2022\/09\/iStock-1198147701web.jpg 1700w, https:\/\/archive-lynchlaw.pfgsandbox.com\/wp-content\/uploads\/2022\/09\/iStock-1198147701web-300x200.jpg 300w, https:\/\/archive-lynchlaw.pfgsandbox.com\/wp-content\/uploads\/2022\/09\/iStock-1198147701web-1024x682.jpg 1024w, https:\/\/archive-lynchlaw.pfgsandbox.com\/wp-content\/uploads\/2022\/09\/iStock-1198147701web-768x512.jpg 768w, https:\/\/archive-lynchlaw.pfgsandbox.com\/wp-content\/uploads\/2022\/09\/iStock-1198147701web-1536x1024.jpg 1536w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/h2>\n<h2>Update as of May 26, 2023<\/h2>\n<div>Earlier this month, the Supreme Court ruled 7 to 2 in favor of Lynn Goldsmith, the original photographer who provided the photographs that Andy Warhol would later adapt into his 1984 Prince Series for Vanity Fair. In her opinion for the majority, Justice Sonya Sotomayor focused on the overlapping enterprise of selling images to magazines in which The Andy Warhol Foundation and Lynn Goldsmith were mutually engaged. The decision, in this case, rested on the &#8220;fair-use&#8221; defense as it pertains to visual art <a title=\"https:\/\/www.law.cornell.edu\/uscode\/text\/17\/107\" href=\"https:\/\/www.law.cornell.edu\/uscode\/text\/17\/107\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-loopstyle=\"link\" data-linkindex=\"0\">for the reproduction of copyrighted work for use in education, criticism, comment, or parody<\/a>.<\/div>\n<div><\/div>\n<div>For those in the art world, there is concern that this decision will limit the liberties of artistic expression\u00a0<a title=\"https:\/\/www.nytimes.com\/2023\/05\/19\/arts\/design\/warhol-prince-supreme-court-copyright.html\" href=\"https:\/\/www.nytimes.com\/2023\/05\/19\/arts\/design\/warhol-prince-supreme-court-copyright.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-loopstyle=\"link\" data-linkindex=\"1\">with some going so far as to argue that it feels like &#8220;censorship&#8221;<\/a>. While it is too soon to tell if that is true, it is a decision that will undoubtedly be considered as the mediums of visual art continues to expand. To read more about the background of the case, continue reading below.<\/div>\n<div><\/div>\n<h2>Are you \u201cTeam Warhol\u201d or are you \u201cTeam Goldsmith\u201d?<\/h2>\n<p>Well, that probably depends on whether you are a photographer who is interested in maintaining strong copyrights to your wares. It appears that the U.S. Copyright Office (CO) is on Team Goldsmith, as indicated by their amicus brief filing submitted to the US Supreme Court in the case <a href=\"https:\/\/www.scotusblog.com\/case-files\/cases\/andy-warhol-foundation-for-the-visual-arts-inc-v-goldsmith\/\" target=\"_blank\" rel=\"noopener\"><em>Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith<\/em><\/a>, where arguments will be heard on October 12, 2022. Let\u2019s go over the background leading to this SCOTUS case.<\/p>\n<h2>The Back Story on Goldsmith&#8217;s Prince Photo<\/h2>\n<p>In 1984<em>\u00a0Vanity Fair<\/em> licensed one of Goldsmith\u2019s photos of Prince, shot in December 1981, for $400 to create an illustration of Prince to be used in an article \u201cPurple Fame.\u201d <em>Vanity Fair<\/em> did not inform Goldsmith that the photo was being used by Warhol as a reference, and she did not see the article when it was initially published. On April 21, 2016, at the age of 57, Prince died. The next day, on April 22, Cond\u00e9 Nast,\u00a0<em>Vanity Fair\u2019s\u00a0<\/em>parent company, contacted the Andy Warhol Foundation (AWF). They were interested in producing a commemorative issue on Prince and wanted to use the 1984 image. Cond\u00e9 Nast obtained a license and published the tribute magazine, which carried a Prince Series image on an orange background on the cover in May 2016. The image was credited to the Foundation, and there was no mention of Goldsmith in the attribution. This is when Goldsmith discovered how her photo was used.<\/p>\n<h2>The Prince Series<\/h2>\n<p>This is also when Goldsmith discovered that Warhol had created 15 additional artworks based on her black &amp; white studio photograph. This was known as the \u201cPrince Series.\u201d She informed AWF in late July 2016 that the artwork had infringed on her copyright. In November 2016, Goldsmith had her Prince photo registered with the copyright office as an unpublished work. On April 7, 2017, AWF launched <a href=\"https:\/\/petapixel.com\/2017\/04\/15\/andy-warhol-estate-sues-photog-prince-photo-copyright-fight\/\">\u201cpreemptive strike\u201d against Goldsmith<\/a> by suing her before she had a chance to file a copyright infringement lawsuit first.\u00a0 AWF wanted a declaratory judgment of non-infringement or, in the alternative, a ruling that stated that the Prince Series was a fair use.<\/p>\n<h2>What Factors Are Used to Determine a Fair Use?<\/h2>\n<p>Copyrights give owners the exclusive legal right to reproduce, publish, sell, or distribute an original creative work or to make a derivative work. However, there are times when you can use the works of others without their permission, it is called a fair use which is a defense against infringement. There are four statutory factors that courts use to determine when unauthorized use of another\u2019s copyrighted material is a fair use:<\/p>\n<ul>\n<li>the purpose and character of your use<\/li>\n<li>the nature of the copyrighted work<\/li>\n<li>the amount and substantiality of the portion taken, and<\/li>\n<li>the effect of the use on the potential market<\/li>\n<\/ul>\n<h2>District Court Ruling on Prince Series<\/h2>\n<p>Judge John G. Koeltl of The United States District Court for the Southern District of New York found fair use and based its decision on the belief that: The Prince Series was transformative as Goldsmith\u2019s photo shows Prince as \u201cnot a comfortable person,\u201d the Prince Series shows the singer as an \u201ciconic, larger-than-life figure.\u201d. \u201cIn creating the Prince Series, Warhol \u201cremoved nearly all [of] the [Goldsmith] [P]hotograph\u2019s protectable elements.\u201d He also stated that the Prince Series works \u201care not market substitutes that have harmed \u2013 or have the potential to harm \u2013 Goldsmith.\u201d<\/p>\n<h2>Goldsmith Appeal<\/h2>\n<p>Goldsmith appealed her loss to the 2<sup>nd<\/sup> Circuit Court, which disagreed with the District Court. \u201c[W]e feel compelled to clarify that it is entirely irrelevant to this analysis that \u2018each Prince Series work is immediately recognizable as a Warhol,\u2019\u201d the appeals court points out. \u201cEntertaining that logic would inevitably create a<em> <u>celebrity-plagiarist privilege<\/u><\/em>; the more established the artist and the more distinct that artist\u2019s style, the greater leeway that artist would have to pilfer the creative labors of others.<\/p>\n<p>(1) An artist must do something more than merely apply their unique style to an unlicensed work in order to constitute transformative use.<\/p>\n<p>(2) An artist\u2019s subjective intent, even if it was to create new artwork with a different message or meaning, is irrelevant to the question of transformativeness.<\/p>\n<p>(3) Likewise, a critic\u2019s or judge\u2019s personal assessment of the meaning, intent, or impression of a new work may not be relied on to determine if that work can be reasonably perceived as having a new message or meaning.<\/p>\n<p>The lower court erred in both finding the Prince Series transformative, and that factor one favored fair use because: (a) the different Warholesque aesthetic of the Prince Series is irrelevant; (b) the Prince Series retained the essential elements of Goldsmith\u2019s photograph without significant additions or alterations, and (c) the lower court improperly based its decision on a stated or perceived intent of Warhol rather than on the reasonable perception of the Prince Series.<\/p>\n<p>\u201cWhat this case does is recognize the conflict between the right to control derivative uses of the work and how that overlaps with the transformative use factor in fair use analysis,\u201d \u201cThe other significance of this case relates to the fourth factor with the court making clear that the burden of showing no harm is on the user and the Warhol Foundation didn\u2019t show that there was no harm to the photographer.\u201d The District Court incorrectly had the burden on Goldsmith. While the Second Circuit agreed with the lower court that the actual markets for the Goldsmith Photograph and Warhol\u2019s Prince Series works may not completely overlap, the court still found that this factor also disfavors fair use because it found harm to Goldsmith\u2019s potential licensing markets, including through the evidence that both Goldsmith and Warhol licensed their Prince images to print magazines with overlapping customer bases for articles about the musician.<\/p>\n<h2>What Is \u201cTransformative\u201d Art?<\/h2>\n<p>AWF petitioned for certiorari to the Supreme Court, which granted it. The question presented is: Whether a work of art is \u201ctransformative\u201d when it conveys a different meaning or message from its source material (as the Supreme Court, U.S. Court of Appeals for the 9th Circuit, and other courts of appeals have held), or whether a court is forbidden from considering the meaning of the accused work where it \u201crecognizably deriv[es] from\u201d its source material (as the U.S. Court of Appeals for the 2nd Circuit has held). Basically, AWF wants their transformative art to be considered a fair use.<\/p>\n<p>The <a href=\"https:\/\/www.supremecourt.gov\/DocketPDF\/21\/21-869\/233564\/20220815175031639_21-869bsacUnitedStates.pdf\" target=\"_blank\" rel=\"noopener\">amicus brief<\/a> filed by the CO supports Goldsmith\u2019s position and states that the judgment of the 2<sup>nd<\/sup> Circuit should be affirmed, i.e. that Warhol\u2019s use was not a fair use. The CO stated that the fair use inquiry is necessarily <em><u>use-specific<\/u><\/em> and that the analysis should focus on this particular use, AWF\u2019s 2016 commercial licensing of the Orange Prince image to Cond\u00e9 Nast. This allegedly infringing use served the same purpose, depicting Prince in an article about him published by a popular magazine, for which Goldsmith\u2019s photographs have frequently been used.<\/p>\n<p>AWF argues that the first fair use factor supports fair use here because the Orange Prince image conveys a meaning or message that is different from that of the Goldsmith Photograph. According to the CO, treating this purported difference as sufficient under Section 107(1) would <em><u>dramatically expand the scope of fair use<\/u><\/em>. The CO also argued that the fourth fair use factor strongly supports the 2<sup>nd<\/sup> Circuit\u2019s conclusion that AWF\u2019s use was not fair. AWF\u2019s commercial licensing of the Orange Prince image to a popular magazine undermines Goldsmith\u2019s ability to license her photograph, either for inclusion in magazines or as an artist reference to facilitate the creation of derivative works. This type of harm to photographers would be magnified if uses like this one regularly occurred.<\/p>\n<h2>Art is What You Can Get Away With<\/h2>\n<p>The outcome of this case could have a significant impact on the strength of photographers\u2019 rights to their work as well as impacting transformational pop artists like Andy Warhol. Andy Warhol has been quoted as saying: \u201cArt is what you can get away with.\u201d Andy Warhol may have gotten away with it in his lifetime, unfortunately, his foundation may now be paying the price for it!<\/p>\n<h3><\/h3>\n<h3>Pittsburgh Intellectual Property Attorney<\/h3>\n<p><a href=\"https:\/\/archive-lynchlaw.pfgsandbox.com\/attorneys\/kathleen-kuznicki\/\">Kathleen Kuznicki<\/a> works with her clients to determine their best strategy for IP protection. Contact her via email at <a href=\"mailto:kkuznicki@archive-lynchlaw.pfgsandbox.com\" target=\"_blank\" rel=\"noopener\">kkuznicki@archive-lynchlaw.pfgsandbox.com<\/a> or call our office at 724.776.8000.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update as of May 26, 2023 Earlier this month, the Supreme Court ruled 7 to 2 in favor of Lynn Goldsmith, the original photographer who provided the photographs that Andy Warhol would later adapt into his 1984 Prince Series for &hellip; <a href=\"https:\/\/archive-lynchlaw.pfgsandbox.com\/?p=10879\"><span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":10881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,1],"tags":[],"class_list":["post-10879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ip-news","category-llg"],"_links":{"self":[{"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=\/wp\/v2\/posts\/10879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10879"}],"version-history":[{"count":9,"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=\/wp\/v2\/posts\/10879\/revisions"}],"predecessor-version":[{"id":11018,"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=\/wp\/v2\/posts\/10879\/revisions\/11018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=\/wp\/v2\/media\/10881"}],"wp:attachment":[{"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive-lynchlaw.pfgsandbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}